6 Tips for Selling Physical Art
Putting your physical art on sale is exciting. It is a great feeling, and you feel good when your art gets appreciation. You can find a buyer through a gallery, online platform or from your workshop. Every art is unique, and every artist’s experience of selling artwork differs from others. If you have a small workshop, it becomes difficult to store physical paintings, so you need to start selling your physical art fast. For that, you must find out the best ways to ensure smooth selling of artwork and see your customers return to you for more.
6 Tips for Selling Physical Art
Cut through the competition
Many talented artists undergo training to create digital art. They learn how to make digital artwork, but even after creating art pieces, the journey of selling physical art is long. The competition is fierce in the world of arts. To beat the competition, you must dedicatedly create art.
In recent years, the demand for digital artwork has increased. Many artists are coming up with different types of unique art ideas, like painting, sketching, and sculpturing. Take time, work on your ideas, and think freely to bring out the best you have in your creations. Your work and ideas will make you shine.
Marketing skills are what you need
Marketing has the power to pull clients and close a deal. Showcase your artwork and create an impression that stays forever. In the world of artists, marketing tells people, “I have some great art pieces which I’d like to show.” Bringing art into the limelight is a task every artist must master. It is a skill that sells in today’s competitive world; you must be innovative in presenting your work that talks for itself.
Work on developing social media skills
Making a strong presence on social media is a great way that brings potential buyers. You can promote your art worldwide via social media platforms. Instagram, Pinterest, Facebook and even TikTok can help you get the right buyers. These social media platforms are free to use and help you present your artwork to a larger audience.
Maintain regularity in posting – you can show that the finished artwork is ready for sale or post a video showing the painting or piece of art is still in progress. Maintain solid connections by actively responding to comments or online messages. The increased exposure to art will increase the probability of sales.
Become a cross marketer – collaborate
Cross-marketing artworks of other artists is another excellent way to market your content. This can be an effective strategy to get unique views. This strategy works only when the other artists grant permission to post their work. Without approval, you cannot post anyone’s artwork on your account. This method can be highly beneficial as your profile gets too many visits and the probability of lead conversion increases.
Be creative – have your website
This can be the best way to find a true admirer for your art. If ready, you must have nice photographs of all the physical art. An artist’s website must have clear pictures of available physical art pieces and a well-structured resume sharing basic information about you.
You can also mention your past achievements and talk about the experience you have in this field. You can also write about your current artwork in progress and share some behind-the-scenes pictures.
Find reliable ways to deliver art pieces
After making an online sale, the next important step is safely delivering the artwork to its new owner. There are two options: either hand it over to the client on your own or send it by courier. Delivering it by a courier can be risky, especially if it needs to travel overseas.
Secure packing with a double wrap on it from all ends is one way to protect and keep the painting safe. You can also hire a professional courier service that guarantees to deliver the painting to the buyer’s address safely.
All in all, selling physical art requires extra time and effort, but the return is worthwhile. While delivering physical art, every artist faces hardships, whether managing inventory or transporting art to its buyer. By being a little careful at every step, you can find the best solution that can leave smiles all around.